Market Segments

Management

Halal foods – an $632 billion market segment

the halal food market has exploded in the past decade and is now worth an estimated $632 billion annually, according to the Halal Journal, a Kuala Lumpur-based magazine. That is about 16% of the entire global food industry. Throw in the fast-growing Islam-friendly finance sector and the myriad other products and services — cosmetics, real [...]

Social Media really? Power of few!

Of the 215,000 video channels on Kyte, nearly all are created by consumers, but only about 1,000 account for more than 90 percent of the mobile videos streamed via the service. And those 1,000 channels are invariably the work of professionals or the cell-phone videos of famous people such as musicians Lady Gaga (iTunes link) [...]

A Powerful Market That Is Often Neglected

One of the question that is frequently asked by potential investors to an entrepreneur is “what is the size of the target market?”. It is usually not considered wise to go after small markets as the growth opportunity is limited. I have had the opportunity to observe a premium NYC based angel investment group for [...]

Failure to monetize international traffic locally

Wall Street Journal had an interesting article on how US web properties are not prepared to monetize international traffic. Increasingly this traffic is from the BRIC countries (Brazil, Russia, India and China) as broadband adoption has significantly increased in these countries. This is an example of how international markets become relevant locally and none of [...]