Gunjan Doshi

Startups, Entrepreneurship, Agility, Management & Leadership, Metrics

Ad Supported Internet Business and GDP

July 2nd, 2009 by gunjandoshi

The Internet employs 1.2 million people directly to conduct advertising and commerce, build and maintain the infrastructure, and facilitate its use. Each Internet job supports approximately 1.54 additional jobs elsewhere in the economy, for a total of 3.05 million, or roughly 2 percent, of employed Americans. The dollar value of their wages is about $300 billion or around 2 percent of U.S. GDP.

via How to Value the Advertising-Supported Internet - John Quelch - HarvardBusiness.org.

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