Gunjan Doshi

• Power of user-generated content: The duration of the average online video was 3.5 minutes.
• Power of few: Google’s video sites gets 40% of total share of the videos watched
• Power of quality: Hulu gets only 2.4% share of users but a total of 4.2% of time spent watching videos.
• Power of bad economy: The average online video viewer watched 385 minutes of video, or 6.4 hours.

Source: Comscore

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