Over the next 10 years, the Older Americans segment (50+) is projected to grow 23%. By 2020, this market segment should be nearing 119 million people and represent 35% of the total population, as provided by the US Census.
- 78% of 50-54 year olds are online
- 45% of 70-75 year olds are online
- 67% of 70-somethings use a cell phone on a weekly basis
- Older Americans are 27% more likely to visit travel websites than the average internet user, and 98% more likely to visit health sites
- 77% of 50-somethings, 71% percent of 60-somethings and 52% of 70-somethings report having used a search engine in the past week
- 20% of 50-somethings have used a social networking site in the past week
- 24% of those 70+ have watched an online video in the past week
Source:sean omalley.com
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