One of the issues that start-ups struggle is with issue of communication break-down. As the organization grows, communication goes from “every-one knows everything” to “why was I not told about this?”. One rule of thumb that I suggest to the decision-makers is use the “5W” approach of communication. Any time a decision is made, use the following 5Ws to communicate:
- What / Why: What are you communicating and why are you communicating? This will be the content of your communication.
- Whom: Whom should your address the communication to? Should you communicate to specific individuals or groups or the whole company?
- Who: Who should communicate the message? Am I the right person to communicate the message?
- When: When is the right time to communicate? When also refers to the frequency of communication. Some messages may need multiple reminders.
- Where: Where do you communicate the message? Do you do it in a town-hall meetings or in person meeting or via email?
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