If you are first in the market and gain a significant market share, you have the best chance of retaining the market share. This is also known as ‘first-mover advantage’.
For e.g., AOL Instant Messenger (AIM) was the first one to comeup with a branded instant messenger. Several other vendors like MSN and Yahoo released [...]
Entries from August 13th, 2006
First-mover Advantage
August 13th, 2006 1 Comment
Tags:
Good to Great
August 13th, 2006 No Comments
Before I joined Community Connect Inc., it was already a leader in online community destinations for US ethnic groups and multicultural audiences. It had more than 16 million registered members and 500 million monthly page views. In short, the company was doing well - very well. However, it wanted to be great. So, the engineers [...]
Tags:
