The project I am coaching has outsourced a critical business service to its partner on the west coast. The outsourcing is slowing us down, as the partnership is still evolving and the response time is slow. I was talking to Colin about this and he showed me an interesting model of differentiating between Market Differentiator and Mission Critical service. This service is mission critical, but not a market differentiator and hence it makes sense to outsource it.
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